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Ethical campaigns

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Ingredients for the perfect piece of content

  • Oxytocin

  • Dopamine

  • Cortisol

Dopamine

Often labelled as the "addiction molecule," dopamine's role in addiction is often oversimplified. It is released during pleasurable experiences and motivates us to seek out more of those experiences, reinforcing addictive behaviours. Dopamine also aids in concentration, attention, and short-term memory formation. Moreover, dopamine supports our social interactions, highlighting its multifaceted role in human behaviour and cognition.

Oxytocin

Often referred to as the "love drug," oxytocin plays a crucial role in fostering empathy and trust. Research indicates that it reduces the release of cortisol, thereby alleviating anxiety associated with social stress. Interestingly, oxytocin is also implicated in emotions like jealousy, gloating, and out-group discrimination. Overall, oxytocin appears to play a pivotal role in fostering social bonds and maintaining cohesive relationships.

Cortisol

Cortisol, often recognized as the "fight or flight" hormone, plays a significant role in attention and memory. Its main function is to boost energy levels in the body. Research suggests that cortisol may have a greater impact in familiar situations compared to new ones.

Creating a timeless piece is like cooking. With the right research, we design a secret recipe that strategically uses the above to win the audience.

Case Study

Jayaprakash

Needs Generation: Increased 5x annually
Market Expansion: Attracted customers in Africa and Europe.
Conversions: Improved 2.5x annually

Founder of JP Smokeless Chulha
Innovator & National award winner

Say goodbye to guesswork. Our Tech automates data analysis, identifies audience behaviour, and delivers actionable insights faster than ever.

OUTDATED APPROACH : Unique blend of strategic planning, cutting-edge technology, and innovative storytelling techniques to deliver unparalleled visual experiences.

OUR APPROACH :
Empathize
Sympathize
Understand

Master the art of strategic emotion crafting, surpassing mere execution and distribution. With the perfect video, demand will chase you, not the other way around.