Want to talk to our Think Tank?

Let’s take a test.

Who would you choose?

Billy Beane?

Billy Beane's team faced difficulties due to employing outdated methodologies. Their reliance on biased metrics ultimately resulted in subpar performance.

OR

P.T. Barnum?

P.T. Barnum recognized the public's appetite for extraordinary entertainment. He crafted acts that struck an emotional chord with audiences, diversified his performers to attract and captivate viewers. His profound understanding of his audience contributed significantly to his remarkable success.

  • If you chose PT Barnum, you are thinking in the right direction.

  • Stop treating your audience as numbers! When you have emotions so do they!

  • All the famous people you remember and cherish understood human mentality and emotions.

  • Don't just buy attractive words and paid numbers. Choose your content to be timeless like your brand!

Ingredients for the perfect piece of content

  • Oxytocin

  • Dopamine

  • Cortisol

Oxytocin

Often referred to as the "love drug," oxytocin plays a crucial role in fostering empathy and trust. Research indicates that it reduces the release of cortisol, thereby alleviating anxiety associated with social stress. Interestingly, oxytocin is also implicated in emotions like jealousy, gloating, and out-group discrimination. Overall, oxytocin appears to play a pivotal role in fostering social bonds and maintaining cohesive relationships.

Dopamine

Often labelled as the "addiction molecule," dopamine's role in addiction is often oversimplified. It is released during pleasurable experiences and motivates us to seek out more of those experiences, reinforcing addictive behaviours. Dopamine also aids in concentration, attention, and short-term memory formation. Moreover, dopamine supports our social interactions, highlighting its multifaceted role in human behaviour and cognition.

Cortisol

Cortisol, often recognized as the "fight or flight" hormone, plays a significant role in attention and memory. Its main function is to boost energy levels in the body. Research suggests that cortisol may have a greater impact in familiar situations compared to new ones.

Creating a timeless piece is like cooking. With the right research, we design a secret recipe that strategically uses the above to win the audience.

Psychologists x Creatives

  • The recipe is nearly perfected; now, it's time for the secret ingredient. Our in-house psychologists, hailing from diverse corners of the globe, have extensively studied the minds of numerous demographics in varied contexts to truly understand our audience. This deep understanding of human psychology, combined with our creative energy, forms an unstoppable combination that hits the mark every time.

  • Business Head
    As a seasoned leader with nearly two decades of experience, our Business Head is the go-to expert for understanding the pulse of the industry. Committed to ethical business practices, he is dedicated to revolutionizing the industry to ensure artists are promoted most effectively and ethically possible.

  • Co-Founder & Production Head

    A seasoned filmmaker and storyteller with 12 years of experience behind the camera, complemented by a deep understanding of human nature. Specializing in documentaries, commercials, and films, he's our go-to visionary for market-shifting concepts and ideas. His unique blend of creativity and insight consistently delivers compelling narratives that resonate and drive change.

  • Co-Founder & Pre-Production Head

    As a Co-Founder and Head of Pre-Production, her journey began with a study of literature, deepening her understanding of the people behind every story. With over half a decade dedicated to visual execution, she brings both experience and passion to transforming any narrative into a captivating visual experience

  • Creative Director

    With 10 years of experience driving creative vision and strategic growth, seamlessly blending marketing expertise with a keen eye for cinematic detail.

  • Sales Head
    She understands that selling is integral to the world's workings and possesses the knack to sell almost anything. With a decade of experience spanning various industries, she consistently excels at closing deals.

  • Design Head

    Drawing from a rich family heritage in fine arts, our Artist and Illustrator steps into the role of Design Head, poised to lead with a unique fusion of creative artistry and innovative design on every project.

OUTDATED APPROACH : Unique blend of strategic planning, cutting-edge technology, and innovative storytelling techniques to deliver unparalleled visual experiences.

OUR APPROACH :
Empathize
Sympathize
Understand

Master the art of strategic emotion crafting, surpassing mere execution and distribution. With the perfect video, demand will chase you, not the other way around.